Our Mission and Why

Our mission* is to catalyze change for economic equality by amplifying the strengths, voices, and creative ideas of diverse leaders.


*Make workplaces not suck for humanity and work for everybody. How?
Change management.

Why do you need to read about our mission?

(Download the extract pages 1-7)

…Because the patriarchy isn’t going to fix itself.

In 2019 we set out to change business for good. We “finished” our first gray paper “(Wo)manifesto: Leading with Purpose” in December 2019. The research was a moment in time, noting the progress, or lack thereof, towards an inclusive economy. We explored what still needed to change to make things “work” for everyone. 3 months later, work, and the world changed, for everyone. The need for economic justice and new business management remains.

The good news? Once we know better, we can do better to create a Social and Solidarity Economy that includes us all.

Do you want to see a more equitable economy and diverse business and creative leadership? Want to embed purpose into your workplace, design, and communications, but not sure where to start?

Start by reading, then Leading with Purpose.

Read our updated gray paper “Womanifesto” to:

  • Increase your comprehension of the different obstacles and unique opportunities women and non-binary people experience in the workplace.

  • Inspire your own social entrepreneurship.

  • Gain stats to build your argument for transforming business for good.

  • Learn evidence-based practices to implement mission-driven work.

  • Be inspired, and KEEP GOING.


Want to purchase the full ~40 page Womanifesto? Buy the full paper here for only $10.

Learn how we started our Collective and community by “leading with purpose” and how we know it’s working.

What started as a 1 page manifesto on why we need to change business for good, turned into a 3 part blog post. The final iteration became this gray paper which includes evidence-based practices to build a values-based business and target systems of inequity.

Our deep analysis of gender and racial disparities in business from academics and culture critics alike makes for an accessible and engaging read for anyone sick of BAU (Business as Usual).

With over 240 citations, (the majority of which came from current events articles), open source SDG reports, and large scale data sets exploring workplace inequality, “Womanifesto” exposes business B.S. to change management.


Why do I want you to read our (Wo)manifesto, change management, and “lead with purpose”? Because the Future of Work does not work without all of us. - Em

Just starting out? Ready to grow?

Strategic support at any stage, especially the messy ones.*

Need a fractional COO or CSO with an edge? A partner in crime who can also design? A project plan for a 1-person band? We bring our operations toolkit, strategic brains, expert copywriting, and a strong design pov to every client collaboration. We bring some poetry, too.

We use evidence-based practices to increase your impact and data-driven research to tell your story. We help you articulate your WHY, and take action towards achieving your mission.

When we work together, you can get back to running your business, instead of it running you. Together, we find our flow.

*The earlier the better. Reach out now.

Remove friction.
Seek ease. Find flow.
Start here.

What is Collective Flow?


An optimal state that you achieve with others, and everything flows.

The time you heard your favorite song at a concert and you sang along with 10,000 people.

That moment when you know you and your team are in the zone.

Finding partners you can flow with isn’t easy but it’s worth it! Get support so you can focus on your mission. We’re here to support you to do the best work of your life. Build better brands and businesses with rad, smart, caring, talented, connected humans who know how to GSD* and lead with purpose. Working for yourself is challenging; we make it easier.

*get shit done

Why trust us?

We’ve done the research.